ORM: Protecting and Building Your Online Reputation

Online Reputation Management (ORM) is the practice of monitoring and influencing how your brand appears across search and social.

Why it matters

• Monitoring: Track mentions, reviews and search results.
• Positive content: Publish assets that rank for your name.
• Response: Handle criticism quickly and gracefully.
• Suppression: Push negatives down with strong content.

Getting started

Set up alerts, respond within 24 hours, and steadily publish positive owned content to control your brand narrative.

Pro tip

Consistency beats intensity. Track a single metric weekly, iterate on what moves the needle, and document every win so it compounds.