GEO: Generative Engine Optimisation for the ChatGPT Era

Generative Engine Optimisation (GEO) is the discipline of getting mentioned and cited by generative AI tools like ChatGPT, Gemini and Perplexity.

Why it matters

• Citations: Earn mentions on high-authority sources.
• Statistics: LLMs love quotable data and numbers.
• Clarity: Unambiguous claims are easier to cite.
• Consistency: Uniform brand facts across the web.

Getting started

Publish original data, keep your brand facts consistent everywhere, and generative engines will start recommending you.

Pro tip

Consistency beats intensity. Track a single metric weekly, iterate on what moves the needle, and document every win so it compounds.